The CEO’s true role

The ultimate objective for any CEO is to ensure maximum profits for the business  – and if it’s a company, for its shareholders, specifically in the short term. Right? Wrong! The legendary CEO, Thomas B. McCabe challenged the role of CEOs in the mid-20th century. What he said then is what businesses now realise [...]

Align staff with corporate goals

Employees need to know and understand your corporate goals and what is expected of them To be successful in business it is essential to have employees with the right skills who will play a pivotal role in achieving corporate goals. By aligning staff with established business objectives, you can ensure that they know [...]